Through our partnership with Telecom Italia, ISN Virtual Worlds developed a virtual Ducati Desmo16 and a Ducati Store in Second Life.

The Desmo16 is the superbike used by the racing community for the Alice Racing SuperbikeGP.  Avatars can participate in two yearly championships of 16 time-trials and 16 GPs with the Desmo16.  The bike is not for sale and can only be raced on the Alice racetrack.

Parallel to the development of the Desmo16, ISN developed a Ducati Store in SL, by the Alice racetrack.  Within the Ducati Store, avatars can receive free samples of Ducati virtual apparel and accessories.

Ducati received RL press coverage and in-world brand awareness from the SuperbikeGP, the virtual Deso16, and the Ducati Store in SL.

ISN Virtual Worlds developed and scripted a virtual reproduction of the Gilera GP800 scooter.  The scooter was freely distributed across the Italian Continent in Second Life, and could be raced on the Alice Racetrack.

A number of organized racing events, with prizes in Linden Dollars, were held at the Alice Racetrack to promote Gilera’s new line of scooters.