3D INTERACTIVE SIMULATION AND TESTING



 

 

Related Articles

  • virtual simulation
  • product testing
  • store layout simulation
Virtual Reality is by definition the ideal simulation environment. An online Virtual World ensembles the capabilities of virtual reality with the connectivity between people that Internet offers.
 
Simulations done in virtual worlds are collaborative interactive spaces that can host a large number of people to experiment and experience in a collaborative fashion certain real life conditions.
Virtual simulations can be used to train in various subjects, to test, to measure responses under given conditions and reduce costs for activities and training sessions that can benefit from an interactive environment.
 
Currently virtual simulations and virtual worlds are used to train and test in various fields such as: medical, weapons, risk prevention, coaching and employees training as well as product testing and other marketing related activities such as store layout simulation or consumer responses testing.

 

Many real life product can be recreated in the virtual world as 3D and animated representations so as to carry out some of their real life functions.

Consequently, it is possible to test certain product characteristics such as:

  • Design
  • Restyling
  • Range and Skew
  • Specific functions for certain types of products
  • Level of approval
  • Options

 

A virtual world, allows the recreation of practically any environment in 3D and, through internet, makes it accessible to users all over the world. This provides an opportunity to recreate the spaces of sale locations and megastores so as to experiment, through simulation, the effectiveness of a stores new layout or to test new merchandise and POP material displays.

In order to determine the best possible layout for your store it is possible to recreate the interior structure and pathways to sale points so as to generate an idea of how customers would move about inside your stores.