Modeling territory (terraforming), topography and climate
Island layout and urban planning
Designing spaces and constructions
Interiors, furnishing and props
Commercial branding and materials
Developing and managing multimedia contents (audio, video or video clips of virtual locations and characters)
Vehicles and aircraft
The design of contents and locations is one of the key factors in winning strategy for experiential marketing in the virtual world.
An online virtual world enables you to plan and realize virtual environments of all types, styles shapes and sizes. In a world where the laws of physics can be modified and manipulated, creativity finds the ideal place to express its potential.
Our projects for the virtual world are carefully designed and realized with innovative construction techniques and content editing. The environments created are therefore ideal for creating a unique, interactive experience for the user.
Typically the design and realization of locations is agreed upon throughout the course of different briefings with the client. Thereafter, spaces with specific designs and functions are realized based upon the clients request and our suggestions. The design cost varies depending on specific techniques but is most commonly calculated based on the surface areas.
ISN Visual Worlds is proud of its high profile resource team, chosen only after a careful evaluation of their competences, potential and experience. Many of our developers have many years of experience in platforms such as Second Life and other locations for 3D web.
A virtual world, like Second Life for example, is from a technological point of view, a software platform which enables the fruition of web contents and functions through navigation software.
In order to maximize the use of this platform, ISN constantly develops and implements new interfaces which enables one to add functions and carry out defined operations beyond the platform standards.
In regards to this service, one of the areas which yields the most interest for companies is the ability to make a connection and a dialogue between different applications with the virtual worlds.
Some examples concern:
Virtual World to Web: interactions with internet sites
V.W to SMS: sending and receiving SMS
V.W to VOIVE: Voice over IP through SL
VW. to CRM: integration of CRM applications
V.W. to Service: interfaces for Service Management
Virtual Conferencing
Management of multimedia contents
Domotics applications
Remote management of digital devices and electronics
The right personnel: Just like any place in the real world, for a space to thrive in the virtual world you must develop a program of events and activities
Training hostesses, greeters, entertainers, sales representatives PR and managers so as to ensure their capability to communicate the message and values of the company
Constant update of content
Just like any web site, virtual spaces should reflect the strategies and values of a company as well as provide information and updated news
Marketing plans ad-hoc
In order to maximize the value of a virtual space and maintain a solid base of customers. In order to keep the users attention and interest, ad-hoc projects are developed to offer dynamic contents services.
Their ability to manage locations, regions and virtual continents; their animations and configuration of Virtual Communities is one of ISN Virtual Worlds strongest assets.
Animation of locations of interests
Management and recruitment of personnel
Organizing events on business locations
Updating material
Welcome and Info point
Viral marketing
Virtual merchandising
Monitoring
Making environments and spaces ‘alive’ is one of the most important aspects of the presence of a company in a virtual world. This is why ISN has dedicated human resources specifically for this function. Moreover, ISN develops partnerships and management agreements with other islands and partners in Second Life, Blue Mars and other virtual worlds.
ISN plans and manages every type of space available in today’s virtual world. In an attempt to maximize the benefits for a company to be present in the metaverse we have structured our management and planning offer into three modalities: BASIC, PREMIUM and SUMMER
Each of these services is structured so as to satisfy the needs of companies differing in dimensions and budget.
Once the islands have been realized, ISN offers constant maintenance of spaces and performance control, along with different services inherent to managing spaces, such as:
Access statistics
Anti-hacking security
Content Management
Event Management
Online virtual worlds and Web 3D provide new horizons for marketing and communication, allowing the creation of online three dimensional spaces for interaction with clients and colleagues.
Consequently, companies can have a space which can be made entirely personal and unique in a three dimensional environment, enabling them to interact with users connected to the internet. The metaverse represents the evolution of internet and is the true projection of future virtual reality.
A virtual world is a sort of sub-internet where it is possible to be present in the form of a virtual character. In this manner, users can navigate in a 3D environment made up of virtual spaces and worlds created by other users
In particular Second Life has represented, and is today the begging of 3D Web, the virtual world which today encapsulates an ever growing community and expanding platform.
Brands can not only create virtual spaces having their image, but exploit them in several useful ways:
distributing virtual goods and gadgets to the users;
testing products, solutions and services;
promoting virtual events;
promoting virtual activities and sports;
creating a direct dialogue with the customer;
involving their own community in the brand's activities;
