Advertising in the virtual world functions in much the same way as typical real life systems, for example through different types of postings, monitors and displays.

Advertising in the metaverse can be compared to a banner campaign, but it is also possible to communicate through audio and video content with clips and animations.

ISN Virtual Worlds has realized a banner and posting system on various Italian islands on Second Life which belong to the Italian Community circuit. This system is the only Italian advertising system for the world of Second Life, which provides the constant monitoring of visitors and a detailed report which enables the estimation of the campaigns efficiency.